Budweiser found itself in a tough situation when FIFA ripped alcohol from the 2022 World Cup in Qatar. The brand’s subsequent comms strategy has applicability for a wide range of CPG and consumer-facing enterprises. View my deep research into the case here.

Generative artificial intelligence (AI) is a new phenomenon. That’s what makes my research into ChatGPT’s industry usage so intriguing. I co-authored the report under Primary Researcher, Dr. Tony Deng. We hope to publish our findings soon. View portions of the interview-based qualitative research report here.

Research was #1 in the campaign I developed for the 2023 PRWeek Outstanding Student Competition. A self-conducted survey, brand analysis, market insights and literature were combined to help form my award-winning “big idea.” View portions of the research here.